british roots
Keep calm and carry on.
"Back in the spring of 1939, it was an anonymous civil servant who was entrusted with finding the slogan for a propaganda poster intended to comfort and inspire the populace should, heaven forbid, the massed armies of Nazi Germany ever cross the Channel.
For 60 years, the poster had been forgotten. Then, one day in 2000, Stuart Manley, co-owner with his wife Mary of Barter Books in Alnwick, Northumberland, was sifting through a box of hardbacks he had bought at auction when he saw "A big piece of paper folded up at the bottom. I opened it out, and I thought, wow. That's quite something. I showed it to Mary, and she agreed. So we framed it and put it up on the bookshop wall. And that's where it all started."
And suddenly these days, it's everywhere, from homes to pubs to government offices.
Dr Lesley Prince, who lectures in social psychology at Birmingham University, is blunter still. "It is a quiet, calm, authoritative, no-bullshit voice of reason," he says. "It's not about British stiff upper lip, really. The point is that people have been sold a lie since the 1970s. They were promised the earth and now they're worried about everything - their jobs, their homes, their bank, their money, their pension. This is saying, look, somebody out there knows what's going on, and it'll be all right".
"Back in the spring of 1939, it was an anonymous civil servant who was entrusted with finding the slogan for a propaganda poster intended to comfort and inspire the populace should, heaven forbid, the massed armies of Nazi Germany ever cross the Channel.
For 60 years, the poster had been forgotten. Then, one day in 2000, Stuart Manley, co-owner with his wife Mary of Barter Books in Alnwick, Northumberland, was sifting through a box of hardbacks he had bought at auction when he saw "A big piece of paper folded up at the bottom. I opened it out, and I thought, wow. That's quite something. I showed it to Mary, and she agreed. So we framed it and put it up on the bookshop wall. And that's where it all started."
And suddenly these days, it's everywhere, from homes to pubs to government offices.
Dr Lesley Prince, who lectures in social psychology at Birmingham University, is blunter still. "It is a quiet, calm, authoritative, no-bullshit voice of reason," he says. "It's not about British stiff upper lip, really. The point is that people have been sold a lie since the 1970s. They were promised the earth and now they're worried about everything - their jobs, their homes, their bank, their money, their pension. This is saying, look, somebody out there knows what's going on, and it'll be all right".
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